#华与华每周新_34fa62

#华与华每周新作#栏目是华与华公众号，用来抢鲜发布华与华可以揭秘的近期新作，让大家先睹为快。

注：本期内容为你准备了中英双语版内容，下翻即可查看英文版内容。

本期为你分享的是“ 婷曼逸塑身内衣全新品牌战略”。

婷曼逸塑身内衣是塑身内衣行业的头部品牌。2022年10月，婷曼逸和华与华正式开启合作。

华与华为婷曼逸重新梳理了婷曼逸企业价值之轮，建立了品牌顶层设计，让婷曼逸品牌在美业大放异彩。

#华与华新作#

婷曼逸塑身内衣企业价值之轮

重新梳理婷曼逸企业的价值之轮模型

塑身内衣是一个历史悠久的行业。不论是国内还是国外，女人自古至今都会穿塑身内衣来修饰自己的身材。在对婷曼逸高层访谈、实地调研并做了大量案头研究后，我们重新梳理了婷曼逸企业价值之轮。

▲华与华企业价值之轮模型

产品：婷曼逸的拳头产品是塑身内衣。

服务：想让塑身内衣真正穿出效果，商家的服务必不可少。因此，华与华提出，婷曼逸最终要成为一个“服务品牌”，通过服务实现品牌价值的增值。

体验：婷曼逸还提供了体验产品——高定女装。每一个穿上塑身内衣的顾客，都可以穿上高定女装，让身材的轮廓彰显得淋漓尽致。

知识：婷曼逸的每一个销售，都被称为“老师”，都是好身材咨询师。婷曼逸内部还有商学课程，进一步提升顾客的内在修养。

梦想：最终，婷曼逸要代表女人的梦想：塑曼妙身姿，做幸福女人。

#华与华新作#

婷曼逸塑身内衣超级符号

追溯行业历史，探索超级符号

每个行业都有其代表性符号。对于塑身内衣行业，有一个古老的符号，既能代表婷曼逸，又简洁时尚。这个符号就是CORSET。

这个符号的雏形，最早可以追溯到公元前1600年，距今已经3600多年的历史。

一个符号有多久的历史，就有多久的未来，我们用CORSET的符号和婷曼逸品牌做结合，得到了婷曼逸超级符号：

▲华与华为婷曼逸创意的超级符号

▲婷曼逸超级符号延展应用

▲婷曼逸符号前后对比（右新）

▲婷曼逸包装前后对比（右新）

#华与华新作#

婷曼逸塑身内衣品牌谚语

坚持三现主义，走访市场发现创意

要想塑身出效果，顾客一定要坚持穿塑身内衣。但因为塑身内衣穿起来比较麻烦，有一些顾客没办法坚持。我们在走访市场的时候发现，凡是坚持穿的顾客，都取得了很好的效果。很多客户提到，越穿越爱穿，越穿越想穿。

由此，结合婷曼逸品牌的戏剧性，我们创作了婷曼逸的品牌谚语：

2023年3月26日，婷曼逸品牌升级发布会在广东盛大召开。全国美业老板娘齐聚一堂，见证这一婷曼逸的历史时刻。

华与华团队现场指导搭建了婷曼逸品牌展厅，点燃了全场美业老板娘的热情。

婷曼逸塑身内衣，越穿越满意！想要加入的美业老板娘们，欢迎关注婷曼逸官方微信公众号了解合作详情。

Our column #WeeklyHua&Hua# is used to give our followers a sneak peak of the latest project from Hua&Hua in time.

Today we will share with you the new brand strategy of TMY SHAPEWEAR.

TMY SHAPEWEAR is a head brand in shapewear industry, and they started to cooperate with Hua&Hua officially on October 2022.

Hua&Hua redefined the value wheel of TMY SHAPEWEAR and established the brand’s top-level design, which led TMY SHAPEWEAR to a new era.

#Hua&Hua New Project#

The new value wheel of

TMY SHAPEWEAR

Redefine the value wheel model of TMY SHAPEWEAR

The shapewear is an industry with a long history. Women have worn shapewear since ancient times to flatter their bodies, whether in China or in western world. Hua&Hua redefined the value wheel of TMY SHAPEWEAR by doing a large number of high-level interviews, field research, and desk research.

▲HUA&HUA Value Wheel

PRODUCT:Shapewear is the core product of TMY SHAPEWEAR.

SERVICE:If customers want to see the real result of the shapewear underwear, business services are essential. Therefore,H&H proposed that TMY SHAPEWEAR should eventually become a "service brand"and realize the value-added of brand value through service.

EXPERIENCE:TMY SHAPEWEAR also offers haute couture women's wear as an experience product. Every customer can wear couture,which is invisible underwear,to make the silhouette of the figure show incisively and vividly.

KNOWLEDGE:Each TMY SHAPEWEAR sales,who is called"teacher",is a competent figure consultant.TMY SHAPEWEAR also has business courses in order to further enhance the inner culture of customers.

DREAM:Finally,TMY SHAPEWEAR will represents a dream of every woman- Choose TMY SHAPEWEAR,get a graceful life.

#Hua&Hua New Project#

Thesuper sign of

TMY SHAPEWEAR

Trace the history of shapewear industry and get the super sign

Every industry has its representative symbols.For shapewear industry,there is an ancient symbol can represent TMY SHAPEWEAR——CORSET.

The rudiment of this symbol can be traced back to 1600 B.C.,more than 3,600 years ago.

A symbol with a long history supposed to has a further future as well.So,we combinedCORSET symbol with the characteristic of TMY SHAPEWEAR to create the most fashionable super sign——TMY CORSET.

▲Hua & Hua created the super symbols for TMY SHAPEWEAR

▲婷曼逸超级符号延展应用

#Hua&Hua New Project#

The new brand slogan (Brand Proverb) of TMY SHAPEWEAR

Go and see for yourself and you will figure out the idea

Some customers can't stick with shapewear because it's cumbersome to wear.However,they must insist on wearing shapewear every day to see the result of body shaping.As we doing the marketing investigate,we have found that those who insist on wearing TMY SHAPEWEAR everyday have achieved really good shaping results.Some of them even mentioned the more they wear,the more they want to wear.So,we eventually figured out that TMY SHAPEWEAR’s brand slogan must make customers stick to-

On March 26th,2023,the brand upgrade conference of TMY SHAPEWEAR was held in Guangdong.All clients of TMY SHAPEWEAR gathered together to witness this historical moment.

Hua&Hua guided the construction of the TMY SHAPEWEAR showroom on site, which ignited the passion of all the clients.

TMY SHAPEWEAR, Satisfied as You Wear!

And don’t forget to follow the official WeChat account of TMY SHAPEWEAR to learn more about the latest information.

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