#华与华每周新_532eca

#华与华每周新作#栏目是华与华公众号，用来抢鲜发布华与华可以揭秘的近期新作，让大家先睹为快。

注：本期内容为你准备了中英双语版内容，下翻即可查看英文版内容。

本期为你分享的是“宜品纯羊世界品牌商店设计”。

6月7号晚，在华板对话宜品乳业董事长牟总的直播间里，很多网友纷纷表示“今天的场景大气”、“大气，贵气，帅气”、“花了大价钱啊这一期”、“今天场景真好看”等等。

本期新作将带领大家一同走进直播间场地“宜品纯羊世界品牌商店”，揭秘华与华是如何帮助宜品打造出华贵、大气的品牌商店的！

#华与华新作#

观光工厂最后一站

打造宜品纯羊世界

宜品工厂每年都会迎接大量客户到访参观，品牌商店作为参观的最后一站，我们希望通过超级符号“纯羊公主”，打造出专属宜品的主题商店。为客户创造沉浸式的购物体验，让客户带走宜品的专属信物。

纯羊公主是华与华给宜品创意的超级符号。她手握权杖，身穿华服，一出生就自带贵族气质。

高贵的纯羊公主作为本次品牌商店的主角，我们通过不同姿势、不同场景、不同画风的设计，点亮纯羊公主。将品牌商店变成纯羊公主的主阵地，用高贵、典雅的纯羊公主形象把产品卖给消费者。

▲不同姿势的纯羊公主

▲二维插画风格的纯羊公主

▲不同场景的纯羊公主

#华与华新作#

城堡主题

烘托纯羊公主高贵氛围

提到公主，大家会自动联想到城堡。因此，我们也采用城堡作为品牌商店的主题。

从天花边条，到吊灯、柱子、墙壁、桌椅、地毯、柜子，每一处都将城堡主题展现地淋漓尽致。

#华与华新作#

商店，最重要的就是选品

宜品品牌商店除了售卖宜品旗下全系列羊奶粉外，还要售卖纯羊公主的周边产品。

为了确保方案能在1个月后的宜品全球合作伙伴大会落地，我们对周边产品进行严格挑选，选出了16款流量大、工期短，且最容易烘托商店热卖氛围的产品。

为了让消费者愿意花钱去买、主动去用，纯羊公主的周边产品设计，一定不能出现过度的宜品品牌信息，而是要用高贵、可爱的纯羊公主替代宜品进行品牌传播。

除了精选的16款纯羊公主周边产品，我们还定制了“宜品-青岛”限定款周边产品。

宜品企业来自青岛，要把宜品和青岛紧密绑定在一起，激发出青岛人民对宜品企业的热情，把宜品企业打造为青岛的第三张名片。

#华与华新作#

动线设计，打造商店峰终体验

品牌商店的动线设计，最重要的是设计峰值和终点时刻，人们会根据这两个关键点来判断一段体验的好坏。

为此，我们在宜品品牌商店设计了12大体验点，并明确了峰值和终点时刻。

▲宜品品牌商店参观流程

1）活泼亲和的纯羊公主，在宜品纯羊世界入口欢迎参访客户。

▲欢迎区

2）利用贵族感满满的吊灯、桌布，烘托品牌商店的热卖氛围。

▲周边产品中岛

3）运用金色包边的罗马柱和拱门设计，打造纯羊公主奶粉的专属货架。

▲奶粉货架

4）峰值时刻：搭建立体的巨型书籍和华丽王座，引导参观者拍照打卡纯羊公主故事区。

▲纯羊公主故事区

5）沿用城堡贵族感的设计风格，打造手工DIY区。

▲手工DIY区

6）运用金色包边的罗马柱和拱门设计，打造纯羊公主周边产品的专属货架。

▲周边产品货架

7）峰值时刻：专属青岛的周边定制产品，激发出青岛人民对宜品企业的热情。

▲宜品-青岛周边货架

8）在收银区，用电视屏幕播放纯羊公主和宜品的宣传片。

▲宜品品牌商店收银区

9）峰值时刻：设计相框座椅，引导参观者拍照打卡。

▲相框椅拍照区

10）峰值时刻：打造巨幅纯羊公主画框，引导参观者在画廊打卡拍照。

▲纯羊公主画廊

11）运用宜品纯羊奶粉产品画框和品牌蓝色沙发，营造专属休息空间。

▲宜品产品墙休息区

12）峰值时刻：参观结束后，在宜品纯羊世界前合影留念。

▲品牌商店招牌

以下是宜品纯羊世界品牌商店实拍图。

最后，欢迎大家前往宜品纯羊世界品牌商店参观！

地址：山东省青岛市莱西市中国羊乳业博物馆东南侧100米

#Hua&Hua Weekly#The design of WORLD OF YEEPER brand store

Our column #Hua&Hua Weekly# is used to give our followers a sneak peek of the latest project from Hua&Hua in time.

In this article, we are sharing the design ofWORLD OF YEEPER brand store.

On the evening of June 7th, in the live room of the Hua Ban Dialogue with Mr. Mu, Chairman of YEEPER, many netizens expressed their admiration, saying "The setting today is grand," "Grand, classy, and handsome," "They must have spent a lot on this episode," "The setting today looks really nice," and so on.

In this episode, we will unveil the venue for this live room - WORLD OF YEEPER brand store. Let's see how Hua&Hua transformed it into an elegant and magnificent brand store for YEEPER.

#Hua&Hua Weekly#

The last stop of

WORLD OF YEEPER brand store

Every year, a large number of customers visit the YEEPER factory, and the brand store serves as the final stop of the tour.

We aim to create a themed store for YEEPER by using the Princess YEEPER. Creating an immersive shopping experience for customers and allowing them to take away a YEEPER memento.

The Princess YEEPER is the super sign created by Hua&Hua.

Holding a scepter, adorned in exquisite royal attire, the Princess YEEPER is born with an aristocratic temperament.

The elegant Princess YEEPER serves as the protagonist of this brand store. We activate Princess YEEPER through different poses, scenes, and artistic styles. We sell products to consumers by using the noble and elegant Princess YEEPER.

▲The Princess YEEPER in Different Poses

▲The Princess YEEPER in 2D Illustration Style

▲The Princess YEEPER in Different Scenes

#Hua&Hua Weekly#

Castle-themed,highlighting the Princess YEEPER

When mentioning a princess, people naturally associate it with a castle.Therefore, we have chosen a castle as the theme for our brand store.

From the ceiling borders to the chandeliers, pillars, walls, tables, chairs, carpets, and cabinets, every detail showcases the castle theme.

#Hua&Hua Weekly#

In a store, the most important aspect is product selection

The WORLD OF YEEPER brand store not only sells the full range of YEEPER products but also offers brand derivatives.

To ensure the implementation of the plan during the YEEPER GLOBAL PARTNERSHIP CONFERENCE in one month's time, we conducted a rigorous selection process for the peripheral products.

We have chosen 16 products that have high demand, short production time, hot-selling atmosphere.

In order to make consumers willing to buy and use. The design of brand derivatives should not have excessive YEEPER branding information.

Instead, it should use the noble and adorable Princess YEEPER as a replacement for YEEPER in brand promotion.

In addition to selected 16 brand derivatives, we have also customized the "YEEPER-Qingdao" products.

YEEPER originates from Qingdao and we aim to closely associate YEEPER with Qingdao.

Inspiring the enthusiasm of Qingdao people towards YEEPER, and establishing YEEPER as the third business card of Qingdao.

#Hua&Hua Weekly#

Store Layout Design to Create Peak and End Experiences

The most important aspect of brand store layout design is to design the peak and endpoint moments, as people judge the quality of an experience based on these two key points.

We have designed 12 major experiential points for the YEEPER brand store and clearly defined the peak and endpoint moments.

1)The Princess YEEPER warmly welcomes visiting customers.

▲Welcome Area

2)Noble and luxurious chandeliers and tablecloths.

▲Gondola Shelving

3)Roman columns and arched shelves, creating exclusive display shelves for products.

▲Product Shelving

4) Peak moment: pop-up books and thrones, guiding visitors to take photos.

▲The Princess YEEPER Story Zone

5)Adopting the design style of a castle.

▲DIY Zone

6)Roman columns and arched shelves, creating exclusive display shelves for brand derivatives.

▲Brand Derivatives Shelving

7)Peak moment：Customized merchandise for Qingdao.

▲YEEPER-Qingdao Shelving

8)The TV is playing promotional video for Princess YEEPER.

▲Checkout Area

9)Peak moment: frame-shaped chairs, guiding visitors to take photos.

▲Photo Area with Frame-Shaped Chairs

10)Peak moment: Giant frame of Princess YEEPER, guiding visitors to take photos.

▲The Princess YEEPER Gallery

11)Product picture, brand blue sofa, creating an exclusive rest space.

▲Rest Area with Product Decorative Wall

12)Termination moment: Take photos for commemoration outside the store.

▲Signboard of WORLD OF YEEPER

There are the real photos of WORLD OF YEEPER brand store.

Finally, welcome to visit the WORLD OF YEEPER brand store！

Address: 100 meters southeast of China Sheep Milk Industry Museum, Laixi City, Qingdao, Shandong Province.

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